If you want to tell the complete story about your organization and its efforts, goals and needs writing a press release will only tell part of the story. Press releases can offer statistics, anecdotes and sometimes include a quote from leadership. They provide a broad outline for a potential article, but not an emotional hook.
Stock images have a place in video projects, but they need to be used judiciously. They often work just fine, especially when you’re telling a story about objects, places and concrete ideas.
A five-minute video is a rarity in our attention deficient disordered age. Even a three-minute video is too long for many viewers. Now a minute-twenty is plenty.
When it comes to video production I’m a generalist. I can write, shoot and edit a project by myself or get a crew together and really put on a show. So some days it’s me and my camera…