If you want to tell the complete story about your organization and its efforts, goals and needs writing a press release will only tell part of the story. Press releases can offer statistics, anecdotes and sometimes include a quote from leadership. They provide a broad outline for a potential article, but not an emotional hook.
Often I am asked how long a video should be for a web video. Short is expected answer. I quickly follow that with a woeful comment about shortened attention spans and mobile devices. And how increased media literacy allows audiences to get it better, faster and faster.
Recess was my favorite part of second grade. Lunch was another highlight of the day. When the two were combined into an all day field trip to the Pt. Defiance Zoo I couldn’t sleep the night before from excitement.
Who doesn’t like to play outside? It’s one of my favorite activities. If I have the opportunity to combine it with a camera expedition, so much the better.
Stock images have a place in video projects, but they need to be used judiciously. They often work just fine, especially when you’re telling a story about objects, places and concrete ideas.
There are seven rules in my world and they must be followed. I tried to make up ten rules, but only managed to think up seven. That’s enough rules for a good blueprint to guide my actions and as time goes on I bet I can come up with three more. The world in this […]
The 1970’s were a turning point in the American movie theater. What used to be called movies became “films” under the direction of filmmakers fresh out of the new film schools
A five-minute video is a rarity in our attention deficient disordered age. Even a three-minute video is too long for many viewers. Now a minute-twenty is plenty.
When it comes to video production I’m a generalist. I can write, shoot and edit a project by myself or get a crew together and really put on a show. So some days it’s me and my camera…
If you’re lucky enough to still have a video store in your town or neighborhood, and most likely you don’t, you should pay it a visit. Renting movies from the video store isn’t as easy as streaming a movie, but it’s more of an adventure.
Every September – when kids go back-to-school and the weather shifts from Summer into Autumn – the State of Oregon reminds me of two things: to update my business registration and of how long Craftmaster Productions has been around…